When Mike and Chris from Groovy Groomsmen Gifts approached me to come up with a video concept for them, we tossed around all kinds of ideas. What we finally settled on was a fun, gender-swapping concept that would highlight the idea of men needing to be more involved with wedding prep. The lesson of the video is that, the very least a groom can do when planning a wedding is get some gifts for his groomsmen. And why not start at groovygroomsmangifts.com