This video was created for Meinhardt Fine Foods in anticipation of the opening of their new store location at Pacific Centre. It is part one of a three part series made to highlight their fresh ingredients. This video focuses on Sandwiches.
We had a unique opportunity in distributing this video to create customer awareness. Meinhardt is a subsidiary of Buy-Low-Foods, which in turn is owned by the Jim Pattison Group. This allowed us to take advantage of reduced rate media buys on the Pattison Digital Office Network. The videos played on screens in office elevators in the downtown core surrounding the new Meinhardt location in the days leading up to the store opening.